First Things First Manifesto
Design for a better world
Ken Garland’s First Things First manifesto, published in 1964, remains one of the most influential statements in the history of design.
In an era increasingly dominated by advertising and consumerism, Garland observed design being used to sell meaningless products and promote short-lived trends. He challenged designers to break free from this cycle and reclaim their craft as a tool for positive change rather than mere persuasion. His call urged designers to critically examine the purpose and impact of their work and how it affects society.
Originally published in London by The Guardian newspaper, the manifesto continues to inspire designers around the world today and was republished in 2020 to reaffirm its relevance for a new generation of creatives.
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